Name : Miss Natsinee
Puyngen
Subject : English Conversation for Business Communication
Section : 3
Class Schedule : 09.00-12.00 Wednesday
Communication
is the exchange and flow of information and ideas from one person to another;
it involves a sender transmitting an idea, information, or feeling to a
receiver . communication occurs only if the receiver understands the exact
information or idea that the sender intended to transmit.
Everything
we communicate is within the domain of culture. Culture plays significant role
in creating communicative commonality. The meaning of the message, verbal or
nonverbal, based on the communication participants’ cultural background, varies
accordingly for each person. Unlike the people of same culture, people having
different cultural backgrounds find it difficult to exchange their thoughts,
ideas or information between each other. The greater the difference between the
sender and receiver’s cultures is, the greater are the obstacles to successful
communication. Thus, different factors like anxiety, assuming similarity
instead of difference, ethnocentrism, stereotypes and prejudice as well as
language problems brings dissimilarities in cultural behavior. These cultural
differences decelerate the pace of intercultural communication
Many of
the problems that occur in an organization are the either the direct result of
people failing to communicate and/or processes, which leads to confusion and
can cause good plans to fail
Intercultural
communication is a form of global communication. It is used to describe the
wide range of communication problems that naturally appear within an
organization made up of individuals from different religious, social, ethnic,
and educational backgrounds. Intercultural communication is sometimes used
synonymously with cross-cultural communication. In this sense it seeks to
understand how people from different countries and cultures act, communicate
and perceive the world around them.
Many
people in intercultural business communication argue that culture determines
how individuals encode messages, what mediums they choose for transmitting
them, and the way messages are interpreted.[1] As a separate notion, it studies
situations where people from different cultural backgrounds interact. Aside
from language, intercultural communication focuses on social attributes, thought
patterns, and the cultures of different groups of people. It also involves
understanding the different cultures, languages and customs of people from
other countries.
Effective
communication with people of different cultures is especially challenging.
Cultures provide people with ways of thinking--ways of seeing, hearing, and
interpreting the world. Thus the same words can mean different things to people
from different cultures, even when they talk the "same" language.
When the languages are different, and translation has to be used to
communicate, the potential for misunderstandings increases.
All of
these differences tend to lead to communication problems. If the people
involved are not aware of the potential for such problems, they are even more
likely to fall victim to them, although it takes more than awareness to
overcome these problems and communicate effectively across cultures.
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